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Phoenix advises Ketchum Brazil in Step-Up Transaction
São Paulo, January 19, 2015 - Leading global communications firm Ketchum, a part of the DAS Group of Companies, a division of Omnicom Group Inc., has increased its investment to a significant majority position in its operations in Brazil, one of the top 10 communications companies in the Brazilian market. Previously, Ketchum owned a minority stake in the operation, which has been its valued partner in Brazil since 1997. The acquisition strengthens Ketchum’s presence in Latin America and represents yet another step in its global client service strategy, as it completes the firm’s expansion in the BRIC (Brazil, Russia, India and China) countries. The firm will be rebranded as Ketchum, from Ketchum Estratégia, effective immediately.
“With the Rio 2016 Olympic Games on the horizon, Brazil is on an extended growth trajectory. It is an exciting time to benefit from the capabilities of our office there. This move strengthens our presence in Brazil and provides greater access to the rest of Latin America,” said Rob Flaherty, senior partner and CEO of Ketchum. “Moving to a majority ownership in Brazil allows us to join together in new and exciting ways, offering the best of our Brazil operation along with the best of the Ketchum network to meet the goals of our clients and provide our colleagues with new challenges.”
Ketchum’s Brazil operation will continue to be led by its co-founders, partner and CEO Valeria Perito and partner and COO Rosana Monteiro. Long-time associate Regina Gobbo, senior vice president, will also play a vital role in the office’s future. Perito will report to Jon Higgins, Ketchum senior partner and CEO, International. Under her leadership, the Brazil team will continue to collaborate closely with other offices and affiliates across Ketchum’s global network, and in particular within the rapidly growing Latin-America region.
Phoenix acted as advisor to Ketchum Brazil’s quota holders in this transaction.
About Phoenix - Phoenix – Strategic Financial Advisors is a multinational financial consulting and Venture Capital/Private Equity investment company. In the market since 1997, Phoenix has established a successful track record of transactions, featuring some of the largest and most respected Brazilian and global companies in its client portfolio. Our consulting practice focuses on M&A, restructuring and corporate reorganization. Phoenix also acts as an investor in projects and companies selected for their innovative drive and high growth potential. Phoenix’s record, whether as a consultant or an investor, reflects its partners’ hands-on culture, based on solid talent and intellectual capital base, meritocracy, high performance and the utmost level of integrity.
About Ketchum - Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, a division of Omnicom Group Inc., visit www.ketchum.com.
About the DAS Group of Companies - The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc. - Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.